Find out more about Endeavor: https://pakistan.endeavor.orgIn this episode of Thought Behind Things, we’re joined by Arif Iqbal, the Co-Founder & CEO of LAAM, a fashion-tech startup transforming how South Asian brands scale globally through technology and logistics.With a stellar background as an engineering leader at Facebook, Microsoft, Pinterest, and eBay, Arif shares how LAAM is building Pakistan’s Shopify-alternative helping thousands of local brands reach global audiences while solving the #1 reason most Pakistani ecommerce ventures fail: logistics.We uncover:Why LAAM is not a fashion company, but a tech & logistics companyHow LAAM enables 48-hour local delivery & 5-day global shippingWhy most Pakistani ecommerce startups fail — and how LAAM solves thatThe $5M+ raised and LAAM’s journey with Endeavor GlobalHow Octane, LAAM’s backend engine, is bypassing Shopify limitationsWith the ambition to become Pakistan’s next tech unicorn, Arif shares his long-term vision of turning LAAM into the Amazon of South Asia — and a homegrown global success story.Socials:TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamilTBT’s Facebook: https://www.facebook.com/thoughtbehindthingsTBT Clips: https://www.youtube.com/@tbtpodcastclipsMuzamil's Instagram: https://www.instagram.com/muzamilhasan/Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/Arif's LinkedIn: https://www.linkedin.com/in/arifiqbal/Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistanCredits:Executive Producer: Syed Muzamil Hasan ZaidiAssociate Producer: Saad ShehryarPublisher: Talha ShaikhEditor: Jawad Sajid