ALO YOGA, a brand that transformed 'yoga wear' into 'a lifestyle' #BehindTheBrand | MM EP.2560
Have you noticed that nowadays people wear yoga clothes to eat out, go to the mall, or even go to work, without feeling embarrassed anymore? That's because there's one brand that changed the mindset of people worldwide, proving that "workout clothes" don't necessarily have to stay only in the gym. That brand is ALO YOGA. From a small gym in Los Angeles in 2007 to a valuation of over 10 billion dollars in 2023, they don't just sell clothes, but a "lifestyle" that people want to be a part of. In this #BehindTheBrand EP., let's see how ALO YOGA managed to transform ordinary "yoga clothes" into a symbol of a lifestyle that celebrities like Kendall Jenner and Taylor Swift all want to wear. #ALO#ALOYOGA#missiontothemoon#missiontothemoonpodcast
Original title: ALO YOGA แบรนด์ที่เปลี่ยน 'ชุดโยคะ' ให้กลายเป็น 'ไลฟ์สไตล์' #BehindTheBrand | MM EP.2560
Original description: เคยสังเกตไหมว่า ทุกวันนี้คนใส่ชุดโยคะออกไปกินข้าว ไปเดินห้าง หรือแม้แต่ไปทำงาน โดยไม่ได้รู้สึกเขินอายอีกต่อไป.นั่น…